We are incredibly proud to announce that we are joining forces with legendary, Independent record store chain Rough Trade.
We will be serving beer exclusively on draught to all Rough Trade customers at the record label’s East London, Bristol, and Nottingham locations from *checks watch* now.
In case you didn't know (you should know), Rough Trade was founded on the doorstep of punk, West London, in 1976. They were the home for the DIY music movement, and quickly became one of the most important and influential places to discover exciting new music. Having relentlessly championed creative self-expression ever since, they have always remained true to their roots, being fiercely independent and unafraid to defy convention, with record stores located in London, Bristol, Nottingham and New York City.
Our full core range of beers will be available in all stores, Studio Lager, Roadie All-Night IPA, and Backstage IPA. Plus some extra special collaborations as well as seasonal beers in cans.
Speaking of the partnership, Sam McGregor, Founder of Signature Brew, said: "Rough Trade has always been an inspiration for Signature Brew, from their DIY roots and community-led approach to music, through to putting on incredible gigs in unusual spaces, and providing unforgettable experiences for fans and bands alike.
“The Signature Brew ethos could not be more aligned with Rough Trade's, so it is an honour for our beers to be pouring in all their incredible locations.
“It’s a perfect partnership and we're only just getting started - so expect incredible things!"
The partnership comes just weeks before Record Store Day, an event celebrated by independent stores and labels worldwide.
Thousands of vinyl enthusiasts are expected to visit Rough Trade stores on Record Store Day, and will have access to limited edition and exclusive records, live music shows along with plenty of our awesome beer.
Rough Trade customers can expect loads exciting things from the partnership in the coming months, like special gigs, exclusive merch, and a few collab beers here and there.
Emily Waller, UK Head of Brand and Content at Rough Trade, commented: "When looking for a beer partner, we wanted a brand that could deliver a holistic approach to working together.
“Not only does Signature Brew make first-class fresh beer, but they also invest heavily in music culture and take great pride in nurturing an inclusive and progressive creative community backed by a can-do attitude and a passion for doing things differently.
“We couldn't ask for a better partner to enhance our record store experience and we're excited by what we can achieve as we grow together."
To celebrate this partnership we’re proud to be offering a discount across the entire Rough Trade webstore of 10%, running until 10th of April - so don’t wait around!
And why not grab some beer too, so grab 10% off our site too, until Record Store Day!
Use code SIGNATURE10 at checkout on RoughTrade.com